According to Dwayne Cross, for almost every artist touring is the key to perform live and build a real fan following in the particular city from across the world.
In the initial stage of career, it will be difficult to get the recognition as you’re not a popular artist to fill a venue or you may not have enough music to play an entire show.
However, if you’re talented in producing music, you’ll be headlining in no time.
Additionally, touring is also essential as it is the greatest way to make money as an artist today. Numerous people are streaming music today which shows that you won’t be selling a lot of records in the coming years. Selling music can be successful, but in the long run that income won’t compare to the money you’ll make from touring.
Streaming vs. Touring Revenue
Do you know when someone streams one of your songs on a digital platform, you earn a great amount of profit? However, for a new artist, it is quite difficult to make a living from that alone. And this is because 1) He might not have lots of songs to stream and 2) may not have a great number of fan following to listen to those songs.
Some artists, such as Drake can make a lot of money only from streaming. However, he usually made more from his concerts and tours every single time.
The Cost of Touring
In recent years the concert industry earned great revenue and this is the reason ticket prices are also rising.
According to Dwayne, you must consider the cost of touring for yourself, and evaluate how much you would be walking away with at the end of each night (the larger the venue the more chances to earn a huge profit, but only if you can fill the venue). After this, prepare a list of expenses (food, gas, places to stay, etc.) and get real numbers that reflect potential revenue from each performance (for this you can approach and ask artists who have already toured). In the end, you can use this information to create a budget which helps you to analyze how much you should raise or save to go on tour.
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